Oh the Humanity! How Human Communication Can Increase Campaign Conversion Rates by 900%.
At LTR 2018, our annual marketing conference, we announced a new piece of commissioned research conducted by Forrester Consulting on Behalf of Braze. We call it the Braze Brand Humanity index, and it shows us which functional and emotional attributes contribute to whether a brand is perceived as human, and analyzes how exhibiting those attributes can impact business outcomes.
In this piece, we’ll break down some of the emotional attributes, functional attributes, and other insights that we gleaned from the Braze Brand Humanity Index. Then, we’ll show you how technology like ours can have real, tangible impact for you and your business.
Today’s top global brands are sending tens of billions of messages per month to over 2.1 billion monthly active users (MAU) with Braze.