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Mobile Marketing Glossary

Every industry has its own vernacular. And, as with learning any language, seasoned students know to skim the fluff—like outdated words or overused phrases—and dive deep into what’s truly important. We’ve done that work for mobile marketers.

  • a
  • c
  • d
  • e
  • f
  • g
  • i
  • k
  • l
  • m
  • o
  • p
  • r
  • s
  • t
  • u
  • w

A-Z Terms

a

  • A/B Testing
  • Application Programming Interface (API)

c

  • Control Group
  • Conversion
  • Cross-Channel Messaging
  • Customer Behavior
  • Customer Engagement
  • Customer Events / Attributes
  • Customer Journey
  • Customer Permissions
  • Customer Relationship Management [System] (CRM)
  • Customer Retention

d

  • Deep Linking
  • Dynamic Content

e

  • Email
  • Email Reputation / Deliverability
  • Exception Events

f

  • Frequency Capping

g

  • Geofence

i

  • In-App Messages
  • Install Attribution
  • IP Warming

k

  • Key Performance Indicators (KPIs)

l

  • LTV

m

  • Mobile Marketing
  • Mobile Marketing Automation
  • Mobile Moment
  • Multivariate Testing

o

  • Onboarding
  • Opt-In Prompt

p

  • Personalization
  • Predictive Analytics
  • Priming for Push
  • Push Action Buttons
  • Push Notification

r

  • Rate Limiting
  • Relationship Marketing
  • Retargeting
  • Rich Push

s

  • SDK
  • Segmentation
  • Spam Testing
  • Stickiness
  • Sunsetting

t

  • Triggered Message

u

  • User Profile

w

  • Webhooks
  • Web Messaging
  • Whitelabel

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