
SMS
The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging

SMS marketing campaigns deliver impressive open rates. In fact, nearly every text message that brands send gets opened. And when companies collect customer preferences and use this to power segmentation and personalization, text campaigns can offer strong engagement rates as well.
To encourage dependable engagement on an ongoing basis across segments, there's one type of campaign brands need: Time-sensitive messaging. Here are the three steps to take to get started.
Step 1: Send Time-Sensitive SMS Campaigns to the Right Customer Segments
Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity. When the new products, services, or content are relevant to a given individual's preferences, interests, and behaviors, that is.

If you know someone loves classic rock, but hits skip every time today's pop hits come on, then it might actually hurt your efforts to send that individual an update about an upcoming pop album release. Pop fans, especially those who are subscribers of a given artist's station, on the other hand, will be thrilled to be among the first to know about this kind of information.
Step 2: Use Deep Links to Guide the SMS Campaign Recipient Customer Journey
Deep links can further engagement by helping text subscribers navigate directly to the relevant section or page of your app, supporting a more seamless, impactful experience.

Step 3: Go from SMS to RSVP "Yes"
Looking to drive people to take part in time-sensitive sales, attend upcoming events, or check out a new release? You can enrich the targeted SMS campaigns you send with one simple integration: Digital calendar solutions.

Step 3: Go from SMS to RSVP "Yes"
Looking to drive people to take part in time-sensitive sales, attend upcoming events, or check out a new release? You can enrich the targeted SMS campaigns you send with one simple integration: Digital calendar solutions.
More on SMS
-
High-Impact SMS: Understanding the Power of this Key Marketing ChannelRead More
-
Winter 2023 Product Release: Faster Content Creation, New Partnerships and Integrations, and Streamlined Collaboration Across Your TeamRead More
-
Better Together: Unify Your SMS and Email Strategy to Drive ResultsRead More

Mary Kearl
Related Content


SMS
Winter 2023 Product Release: Faster Content Creation, New Partnerships and Integrations, and Streamlined Collaboration Across Your Team
Read More
