Effective and efficient use of data—especially customer data—is what sets successful brands apart in today’s competitive landscape. In the media and entertainment industry, data isn’t just a tool; it’s a vital asset that drives high-quality customer experiences, growth, optimization, and engagement.

At Braze, we aim to provide best-in-class technology that empowers our customers to leverage their data quickly and effectively. Our partnership with Snowflake, a leading data cloud platform, plays a crucial role in this effort. Together, we help brands understand, engage, and delight their customers, supporting compelling, valuable user experiences in real time. Whether it's through real-time data ingestion, segmentation (both within Braze or using data in Snowflake), or insights, the Braze and Snowflake platforms work seamlessly to meet and exceed our customers' data needs.

Today, we're proud to announce that Braze has been named the 2024 Snowflake Media and Entertainment AI Data Cloud Product Partner of the Year. This award recognizes the Snowflake technology partner that excels in driving connectivity within the AI Data Cloud for Media & Entertainment through innovative product offerings and joint industry solutions.

Snowflake and Braze: Driving value for media and entertainment brands

"The Braze integration with Snowflake allows us to deliver substantial value to our customers," said Spencer Burke, SVP of Growth at Braze. "Our combined technology provides deep insights and real-time actions that are crucial for today’s data-driven marketing strategies."

“The recognition of Braze as Snowflake’s Media and Entertainment AI Data Cloud Product Partner of the Year is a testament to the value they deliver to the AI Data Cloud ecosystem, and our shared mission of empowering organizations to unlock their data for business value,” said Tyler Prince, SVP of Worldwide Alliances & Channels, Snowflake. “We look forward to continuing to build our partnership with Braze and are focused on the next generation of innovation.”

Our integration with Snowflake includes support for Braze Cloud Data Ingestion (CDI), Snowflake Data Sharing, CDI Segments, and Braze Instant Insights. These tools enable brands to harness the full potential of their customer data, surfacing key insights, driving personalized experiences, and enhancing engagement. Whether it's streaming, digital publishing, or sports, our tools help brands connect with their audiences more effectively. By leveraging Snowflake’s secure, scalable data sharing and the Braze platform's real-time engagement capabilities, we empower brands to create tailored customer journeys that boost satisfaction and loyalty.

What does that look like in practice? The Braze platform’s real-time segmentation and Snowflake’s robust data sharing enables streaming services to recommend content based on viewer preferences, supporting higher engagement and retention. In digital publishing, our tools help publishers deliver personalized content, enhancing reader satisfaction and loyalty. And for brands with media and entertainment operations that extend beyond written and video content, the integration allows them to take control of their data and make strategic choices on how to leverage it to drive better customer experiences on whatever platforms or channels they’re focused on.

Consider Max (formerly HBO Max) which leveraged our joint solution to boost viewership for their premieres, resulting in a 30% lift in engagement. Max’s “Remind Me” feature, powered by Braze and Snowflake, drove significant viewer engagement by sending targeted in-app messages and push notifications about new content.

Another success story? Virgin Red, the rewards club for Virgin Media and the larger family of Virgin brands. Virgin Red integrated Braze and Snowflake to improve customer engagement through personalized messaging and real-time insights. They successfully utilized Braze CDI to enhance their loyalty program by delivering personalized offers and rewards to their members. By integrating their Snowflake data with Braze, they were able to streamline their messaging and drive higher engagement rates, leading to a significant increase in customer satisfaction and loyalty.

Final thoughts

The future of media and entertainment is data-driven, and the powerful partnership between Braze and Snowflake equips brands to navigate this landscape successfully. We're committed to continuous innovation and look forward to driving even greater success for our customers in 2024 and beyond.

To learn more about how you can maximize the value of your data with Braze and Snowflake, visit the Braze Alloys technology partners page.