AI and Machine Learning

Intelligent Timing: Find Every Customer’s Optimal Moment

Todd Grennan By Todd Grennan Sep 16, 2015

As mobile devices become an increasingly central part of everyday life, brands are facing new challenges in keeping their audience engaged and loyal. Customers are being inundated with messages on their phones, tablets and computers, making it hard for any outreach to stand out from the crowd.

Intelligent Timing gives marketers a simple, powerful way to capture and keep their customers’ attention. Below, find out more about Intelligent Timing and how using it can significantly benefit your marketing efforts.

What is Intelligent Timing?

Quick and easy answer: It’s a message delivery feature that identifies when each targeted customer is most likely to engage with your outreach and ensures that the messages you send are delivered during that window.

Diving into detail: Intelligent Timing leverages predictive technology and data on each customer’s interactions with your brand to identify individual peaks of potential engagement across messaging channels. It then automatically deploys messages so they arrive at the time when each member of your audience is most likely to read and engage. This feature takes the guesswork out of campaign scheduling, increasing conversions and saving marketers valuable time.

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Charting Peak Engagement Using Behavioral Data

What Results Has Intelligent Timing Produced?

By examining data drawn from more than 5,000 campaigns carried out by 90 clients, Appboy has found that use of Intelligent Timing leads to significantly better results than traditional time-based delivery options. On average, Intelligent Timing usage lifted conversions by at least 15% in every messaging channel, with some channels showing increases of over 30%.

Intelligent Timing is simple to use – results like these can be had with the click of a button. To learn more, read our exclusive look at the full Appboy Intelligence Suite.

Todd Grennan

Todd Grennan

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.

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