Customer Engagement—It Should Be a Conversation

Todd Grennan By Todd Grennan Jan 24, 2019

In the decade-plus since the introduction of the first iPhone kicked off the rise of a new, mobile-first era, we’re increasingly moving into a new world. A world where customer-brand relationships are defined not by a blast-based one-to-many approach, but a personalized, targeted relevant one-to-one brand experiences that’s provided to consumers at scale using automation.

That’s a big switch for marketers. And to successfully make that switch, brands need to stop thinking about customer outreach as a one-way street and start thinking about them as an active conversation between their company and the people who patronize it. Getting there takes data and technology, but it also takes effective teamwork—after all, you need to ensure that similar “conversations” are taking place between different technologies, internal teams, and outside stakeholders that touch the customer experience.

In the new Conversation Issue of Braze Magazine, we’ll explore:

Want to dig into the full issue? Just click below!

Explore the Conversation Issue

Todd Grennan

Todd Grennan

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.

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