One (Fictional) Marketer’s Journey: Share Case Studies

Ashley Christiano By Ashley Christiano May 08 2020

Jenny went into the Braze archives and uncovered some case studies with compelling stats to help demonstrate the value of Content Cards. She was super pumped about the Storytel case study, where the streaming service increased their base to 1.5 million users

Then she found the Freebird case study, which helped her come up with ideas for how to use this channel to create a hyper-personalized feed, and boost email engagement in a big way. She knew the editorial team wants to grow their newsletter subscribers and experiment with creating event-specific newsletters that might only run for a few weeks. This is a great option for netting new subscribers with the right context!

Jenny’s mind was blown when she stumbled upon this Grindr case study about their Content Card program for Pride Week. Their integration seamlessly blended into their app in a super impressive way. One she suspected the product design team would absolutely love.

The last case study she pulled to show her boss (and her sister, tbh) detailed how Sephora SEA used Content Cards to promote their new Augmented Reality feature. It was super encouraging to see the wide variety of use cases, and this solution’s cross-channel impact for brands recognized worldwide.

So armed with case studies from a variety of industries and some extra thoughts from her Customer Success Manager (a hero and a saint), she approached her boss with a more data-driven pitch.

Ashley Christiano

Ashley Christiano

Ashley Christiano is a Product Marketing Manager at Braze’s NYC headquarters. When she’s not knee-deep in Canvas content, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.

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