One (Fictional) Marketer’s Journey: Share Case Studies
Jenny’s mind was blown when she stumbled upon this Grindr case study about their Content Card program for Pride Week. Their integration seamlessly blended into their app in a super impressive way. One she suspected the product design team would absolutely love.
The last case study she pulled to show her boss (and her sister, tbh) detailed how Sephora SEA used Content Cards to promote their new Augmented Reality feature. It was super encouraging to see the wide variety of use cases, and this solution’s cross-channel impact for brands recognized worldwide.
So armed with case studies from a variety of industries and some extra thoughts from her Customer Success Manager (a hero and a saint), she approached her boss with a more data-driven pitch.
Ashley Christiano is a Principal Customer Marketing Manager, Global SMB based out of Los Angeles. When she’s not helping customers get more out of Braze, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.