One (Fictional) Marketer’s Journey: Share Case Studies

Published on May 08, 2020/Last edited on May 08, 2020/1 min read

A smartphone displaying a blank screen with a colorful graphic at the top. The background is a gradient of blue.

AUTHOR

A woman with long, wavy hair smiles at the camera, wearing a black leopard print top. Soft lighting creates a warm atmosphere in the background.

Ashley Christiano

Principal Customer Marketing Manager, Global SMB at Braze

Jenny went into the Braze archives and uncovered some case studies with compelling stats to help demonstrate the value of Content Cards. She was super pumped about the Storytel case study, where the streaming service increased their base to 1.5 million users

A graphic featuring the logos of Glassdoor and Braze, alongside a quote from Paul Goldshteyn, Senior Product Manager at Glassdoor, discussing the positive impact of the Notification Center powered by Braze Content Cards.

Jenny’s mind was blown when she stumbled upon this Grindr case study about their Content Card program for Pride Week. Their integration seamlessly blended into their app in a super impressive way. One she suspected the product design team would absolutely love.

Three smartphone screens displaying Pride-themed events: a drag performance, a happy hour promotion, and a celebration of Black Gay Pride. Each screen features colorful graphics and event details.

The last case study she pulled to show her boss (and her sister, tbh) detailed how Sephora SEA used Content Cards to promote their new Augmented Reality feature. It was super encouraging to see the wide variety of use cases, and this solution’s cross-channel impact for brands recognized worldwide.

A case study on Sephora SEA highlights a 28% increase in AR feature adoption through a cross-channel approach. It outlines strategies to enhance user engagement and virtual makeup trials.

So armed with case studies from a variety of industries and some extra thoughts from her Customer Success Manager (a hero and a saint), she approached her boss with a more data-driven pitch.