Braze Announcements

Braze Joins MACH Alliance: Powering the Future of Composable Technology

By Jordan Maahs May 15, 2024

Braze is thrilled to announce its membership in the MACH Alliance. This partnership signifies our commitment to leading the charge in the next evolution of enterprise technology, characterized by flexible, agile, and future-proof solutions that enhance customer experiences across various touchpoints.

Understanding MACH Alliance

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. Established in June 2020, the MACH Alliance exists to protect MACH core principles and support buyers on standards, interoperability, and other important considerations when moving from legacy to a composable technology infrastructure. MACH (microservices, API-first, cloud-native SaaS, headless) are the design principles behind modern enterprise technology. Built to integrate easily, these technologies are helping companies untangle and step off their legacy tools.

Why This Matters for Braze

Our induction into the MACH Alliance is not just a badge of honor, but a testament to our commitment to innovation and excellence. Aligning with MACH principles means Braze is recognized for our robust, scalable, and flexible technological foundation. Our platform is built on a modern, microservices-based architecture where each component—from data processing to message orchestration—is designed to be independently scalable and optimizable. This approach allows for rapid adaptation to new demands and seamless integration with other best-in-class tools, providing the capability to orchestrate rich, personalized customer journeys at scale.

Braze proudly joins an esteemed group of Braze Alloys technology partners within the MACH Alliance, such as Talon.One, Voucherify, and Dynamic Yield.

What Benefits do MACH Technologies Offer?

Flexibility to compose your perfect tech stack

The composable design of MACH technologies significantly enhances the flexibility of tech stacks by allowing businesses to easily plug in data sources and other platforms. This adaptability ensures that organizations are not locked into a monolithic suite of services but can choose best-of-breed solutions that best fit their unique requirements. As a result, companies can optimize their tech environments without the burdens of vendor lock-in or the inefficiencies of using a one-size-fits-all platform.

Customers can leverage Braze within their existing technology stacks with minimal disruption. The API-first design allows for easy integration with other systems, enabling a best-of-breed technology ecosystem that is tailored to each customer’s specific needs.

Modern architecture to support performance, scalability, and reliability

At the heart of MACH technology is a robust, modern architecture that fully utilizes the latest advancements in cloud computing and API design. This modern approach provides that the applications built on MACH platforms are not only high-performing, but also reliable and scalable across various measures.

Cloud capabilities such as auto-scaling—like Braze does—support that services are effectively always available and able to perform during peak periods. With our cloud-native and service-oriented architecture, Braze can offer customers the ability to dynamically scale their marketing operations without being hindered by backend limitations. This means even during peak periods like Black Friday, our customers can enjoy uninterrupted, high-performance service.

Looking Ahead

As we forge ahead as a proud member of the MACH Alliance, Braze remains committed to empowering our customers through innovative solutions that meet their evolving needs. This membership not only enhances our ability to deliver exceptional value but also solidifies our position as a leader in the rapidly transforming digital landscape.

To learn more about how Braze and the MACH Alliance are driving the future of digital customer engagement, reach out to our team for a discussion on how this partnership can benefit your business.

Jordan Maahs

Jordan Maahs is a Senior Lead Growth Manager, Partnerships at Braze.

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