Digital transformation is only growing more essential as brands seek new ways to reach and retain their customers in today’s fast-moving digital landscape. In the face of this demand, advertisers and marketers are looking for solutions that allow them to quickly act on the data at their disposal in order to foster stronger customer relationships. Here at Braze, it’s a core part of our mission to support these kinds of customer-centric interactions between consumers and the brands they love.

We're thrilled to announce Braze as a launch partner for the new AWS Advertising and Marketing Technology Competency. Together with AWS, we’re helping brands accelerate their marketing transformation and successfully navigate the growing convergence of marketing and advertising.

“Braze is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category,” said Matt McRoberts, SVP of Global Alliances of Braze. “As consumers increasingly expect personalized and meaningful cross-channel experiences, brands must have the necessary tools and strategies in place to build strong loyalty and retention. Our team is dedicated to helping brands create stronger, meaningful relationships with customers that drive business outcomes by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

The AWS Advertising and Marketing Technology Competency is designed to offer AWS services, solutions, and partner solutions for ad agencies, marketers, publishers, ad tech providers, and analytics service providers. The role of Braze in this competency is to collect and process more than half a trillion pieces of consumer-generated data every month, in order to improve the effectiveness of personalized marketing messages. Braze integrates with Amazon S3, Amazon Personalize, and Amazon EventBridge helping customers streamline their business outcomes by building a foundation for meaningful and effective customer engagement strategies.

Want to learn more about how Braze and AWS work together to deliver speed and scale? Check out our other competencies: AWS Retail Competency, AWS Travel and Hospitality Competency, and AWS Digital Customer Experience (DCX) Competency.