Email marketing is changing fast.

Your customer engagement strategy has to change with it.

Get our guide to dynamic email engagement

Adaptive Customer Experiences

Blur the lines between art and science with every interaction informing what happens next. With our customer journey tool, Braze Canvas, you can create messaging strategies that responds to user activity across channels and experiences — from in-store purchases to viewing an in-app message.

Learn about Braze Canvas

Build For The Modern Consumer

Transform every email into a unique customer experience. Resonate on a deeper level with language-based personalization or messaging infused with real-time information (like local weather or relevant flight data) taken from public APIs and your servers. Make it happen with our easy-to-use Email Editor and customizable templates.

Capture Prime Inbox Real Estate

For emails to resonate, they need to reach your customers on their terms. With Braze you can send your transactional emails and promotional emails all from one place. This makes it a breeze to setup personalized, one-to-one communication, or speak more broadly to general audiences. And our dedication to deliverability means that you can trust that your emails will be delivered to the right place, at the right time. Get live previews as you code, allowing you to see how your emails will render across email clients and mobile devices in seconds.

Innovate Through Iteration

Enjoy reporting on the metrics that you’re most interested in, from click rates to conversion performance, in real time. Braze tracks everything from sends, opens, clicks, bounces, unsubscribe rates, and more. Plus, it’s even easier to follow customer behavior with our visual heat maps. They reveal your engagement hot spots with detailed insights on individual user interactions in every campaign.

Services & Expertise

Hit the ground running with proven best practices for high-performing email marketing by tapping into strategic services, resources, and support at Braze.

Braze Canvas

Optimize the performance of your email messaging by adding it to your cross-channel campaigns on Braze. Use Braze’s machine learning capabilities, Intelligence Suite tools, and detailed reports to boost conversions and increase long term engagement.

Editing & Testing

Create and launch emails with ease using the platform’s HTML Email Editor, Live Preview, and error review guides.

Look, no hands! Ibotta uses Braze to test 97 email variants at any given time while simultaneously optimizing timing, visuals, & more.

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