Thoughtful personalization

Your customers are telling you who they are. Show them you're listening with personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

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Targeted responses

Your customers' behaviors should guide your interactions with them. Braze delivers live customer views that collect and present you with historical, in-the-moment, and predictive data. Use that information to create smarter messaging triggered by the real world.

Borderless engagement

Collaboration across departments. Engagement across channels. Braze enables it all. We empower teams with easy ways to join together and deliver unified experiences across devices.

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Lifecycle Engagement’s About the Journey

Don’t Miss a Single Stop

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ROBUST USER PROFILES

Let customers be your guide

Your user profiles should inform your approach. They're the key to transforming strangers into loyal friends of your brand. Age, gender, location, purchases, likes, and other data will determine the success of your engagement. The more information, the better.

ENGAGING ACROSS CHANNELS

Show up where it counts

Customers expect your presence across channels. Ideas for achieving that? Welcome emails. In-app message tutorials. Funny rich push campaigns. This-just-in web push alerts. Bottom line: these are all opportunities to engage, impress, and inspire your users. They become experiences your customers remember down the line.

SEND DYNAMIC CONTENT WITH CANVAS

Keep things interesting

Cookie-cutter messaging just doesn't resonate. Captivate your audience with dynamic content: messaging infused with real-time information, like local weather or relevant flight data, taken from public APIs and your servers. Add these responsive, personalized experiences to your customers' journeys on Canvas, our visual experimentation tool.

LOCATION MARKETING SUITE

Think outside the box

Your customers are on the go. The Braze Location Marketing Suite gives you insights you need to bridge the gap between online interests and their real-world behaviors. Use this data to create real-time, contextual messaging experiences that match what’s going on in their daily lives.