Issue 1 • March 2018

The Security Issue


Friday The 25th—Who Will Survive the Rise of GDPR?

Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.

Security Issue

Make Security A Mindset

Customer/brand relationships are built upon trust. Customers trust that brands will keep their data safe and private—and they trust them to use that data responsibly in turn. To earn that trust, brands need three essential things: a security philosophy, a plan to identify and address security needs and a clear roadmap.

Security Issue

17 Things You Need to Know About GDPR

The European General Data Protection Regulation (GDPR) is a big topic, and it can be scary—especially if you’re not yet fully compliant. While Braze can’t provide legal advice to our clients or to anyone else, we can walk you through some of the main things you need to think about when it comes to GDPR, as well as the steps that we’ve taken to comply.

Security Issue

What's PII, Anyway?

If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data. So how does the data you’ve been accumulating and including in your messaging relate to personally identifiable information (PII, in the United States)? The answer depends on who you ask.

Security Issue

Time for Your Annual HIPAA Compliance Check-Up!

HIPAA is probably older than your interns (and maybe even some of your employees), so while we’re all paying attention to our data protection regulations thanks to GDPR, let’s have a quick refresher on HIPAA compliance.


Creativity Issue

What’s a Webhook, Anyway?

As marketing and customer engagement becomes increasingly data-driven and dependent on technology to reach its full potential, it's important to stay up on key—but underappreciated tools. Today, we take a look at the humble webhook.


Lifecycle Marketing and the Braze Canvas Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

The EQ Issue

Real-Time in No Time: Reducing Time-to-Insight with Looker Blocks

Brilliant customer experiences are built on data. But the vast majority of the information being collected by brands is never used. To help change that, Braze is pleased to announced the launch of custom-made Looker Blocks to help our customers visualize and understand their data faster and more effectively.

Cross-Channel Onboarding Guide

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

Get the Guide