The Worthy platform allows customers to operationalize their behavioral data in the form of more effective and personalized marketing and product experiences. The platform allows marketers to develop and deploy sophisticated in-app experiences without requiring developer support, using a WYSWIG in-app message canvas builder.

Worthy augments Braze and allows Braze clients to personalize their marketing communication with user-specific recommendations and other dynamic modules. Additionally, Worthy offers a WYSWIG in-app experience builder that allows Braze customers to deploy fully customized, personalized in-app messages without requiring any development support.