Oracle CrowdTwist is a leading loyalty and engagement platform that helps brands build deeper relationships with their customers. CrowdTwist enables companies to reward a wide range of interactions, both purchases and non-transactional behaviors across digital and physical channels, helping to drive retention, advocacy, and measurable business growth.

The integration between CrowdTwist and Braze allows brands to create more personalized and impactful customer journeys. Loyalty data from CrowdTwist such as point balances, tier status, recent activities, and rewards can be seamlessly shared with Braze. Marketers can then use this data in Braze to segment audiences, trigger real-time messages, and personalize communications based on loyalty behaviors. For example, brands can send targeted push notifications to members when they reach a new tier, reminder emails about expiring points, or custom offers based on recent loyalty activities, all within the Braze platform. This powerful combination enables brands to deliver relevant, timely messaging that drives engagement and maximizes customer lifetime value.