Designed for those seeking adventure, UK-based Yonder launched a credit card that would deliver more value to consumers through up to a 5X points multiplier on purchases, best-in-class travel insurance perks, and lack of foreign transaction fees. Those with no established credit in the UK are welcome to apply, making it an accessible option for expats.

CEO and Cofounder, Tim Chong told tech.eu that “[other] cards are ridden with hidden fees, discriminatory credit scoring, and rewards that belong in the 1990s, all in the interest of the bank’s quarterly earnings. We’re challenging the status quo with a card that helps our members to discover the best of their city, and a promise to put the customer first.”

Prior to launching, Yonder integrated Braze so they could start delivering the valuable, personalized customer experiences that drive acquisition, engagement, and retention—and ultimately help businesses scale. Also, as a credit card company, it’s especially important for Yonder to earn consumer’s trust, and the customer experience is central to building that relationship.

Let’s take a deeper look into how they’ve been utilizing Braze to establish impactful connections with their users, making being a Yonder cardholder not just a smart financial decision, but a lifestyle.

Building Loyalty through Demonstrating Value

To begin with, Yonder has focused primarily on outbound emails with the goal of engaging their users and communicating value throughout key steps of the customer journey.

On the first day of each month, cardholders receive a “Monthly Partners Email,” intended to announce new awards and ultimately get card holders to earn them. Built in the Braze HTML editor, the emails are designed to mimic the look and feel of their app—simple, clean, and aesthetically pleasing. Yonder measures the success of these monthly blasts by opens, clicks, and unsubscribe rates, as well as customer anecdotes about the campaign itself.

Customers have come to not only expect the informative email, but they also enjoy it, with many users opening the email multiple times each month. This monthly blast is a clear value-add to the customer experience, keeping users in the loop about where their card can earn them the most points in the city, while also introducing them to exciting new spots they may not have visited yet.