Consumer Packaged Goods
Anonymous today. Advocate tomorrow.
Real connection drives real loyalty. Braze helps CPG brands reach consumers who were once just impressions—turning data into dialogue and moments into momentum.
The Braze CPG advantage.
We pull data together across complex consumer journeys—both online and in-store—unlocking real-time activation that accelerates key outcomes, purchases, and long-term retention.
132%
Increase in lifetime value with multi channel use57%
Decrease in time to first purchase4X
Consumer acquisition with multi channel usageActivate anonymous shoppers
Convert browsers into buyers.
Use first-party signals like scans and site visits to turn anonymous interactions into real, reachable audiences with ease—so you can personalize from the very first touch.
Optimize media spend
Make every media dollar work harder.
Connect real-time consumer segments to platforms like Meta, Google, and TikTok—powering precise targeting and reducing audience overlap, so your campaigns work harder across paid and owned channels.
Strengthen relationships
Build loyalty that empties shelves.
Deliver always-on, personalized engagement that deepens relationships, drives repeat purchases, and protects your brand from fading loyalty in a crowded market.
Build real connections
Deliver personalization at scale.
Use BrazeAI™ to dynamically adapt content, offers, and journeys based on real consumer behavior and preferences.
Go live instantly
React fast. Launch faster.
Roll out campaigns right when products drop, trends emerge, or innovations hit the shelf—allowing you to respond to any market need immediately.
Hear from our customers.
Hear from brands who are using Braze to find a voice that is now finding its way to customers.
