CPG
Deliver engaging CPG experiences to win every step of the purchase journey
With Braze, you can become a CPG brand that customers want to hear from, remember on the shelf, and choose at checkout—whether in store or online.
Unlike other solutions, Braze easily fits into your existing tech stack to deliver value quickly with true real-time messaging.
How Leading CPG Brands Succeed With Braze
Grow your base with optimized paid media
Expand your reach and capture more attention by unifying paid and owned channels with Braze Audience Sync.Create innovative campaigns no matter your team size
Speed up and simplify the campaign creation process by automating tasks and optimizing marketing efforts with Sage AI by Braze™.Boost loyalty and repeat buyers
Test and learn in real time which journeys successfully keep customers coming back with Braze Canvas Flow, our no-code visual development environment.Drive more purchases with perfectly timed messaging
Unify communications across channels like SMS, mobile and web push, WhatsApp, and more to connect with customers where and when they want to hear from you.Estée Lauder Delivers Unified Customer Experiences Across Channels
To meet the challenges of constantly evolving consumer behaviors, the Estée Lauder Companies leverage Braze capabilities and cross-channel functionalities to accelerate their digital initiatives.
BEES Eliminates Friction With Personalized, Real-Time Order Data
Anheuser-Busch InBev (ABI) proprietary B2B platform BEES uses Braze to marry important order and logistical data in order to achieve deeper personalization and happier customers.
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
With major web browsers planning to phase out third-party cookies over the next few years, CPG brands should look to build a 360-degree view of the customer with first-party data in order to increase loyalty and repeat buyers.
How CPG brands can benefit from using Braze