Consumer Packaged Goods

Anonymous today. Advocate tomorrow.

Real connection drives real loyalty. Braze helps CPG brands reach consumers who were once just impressions—turning data into dialogue and moments into momentum.

Contact Sales

a woman in a store looking at a bottle of care shampoo

The Braze CPG advantage.

We pull data together across complex consumer journeys—both online and in-store—unlocking real-time activation that accelerates key outcomes, purchases, and long-term retention.

132%

Increase in lifetime value with multi channel use

57%

Decrease in time to first purchase

4X

Consumer acquisition with multi channel usage

Activate anonymous shoppers

Convert browsers into buyers.

Use first-party signals like scans and site visits to turn anonymous interactions into real, reachable audiences with ease—so you can personalize from the very first touch.

Anonymous Users

a computer screen displays a website for hydra boost

Optimize media spend

Make every media dollar work harder.

Connect real-time consumer segments to platforms like Meta, Google, and TikTok—powering precise targeting and reducing audience overlap, so your campaigns work harder across paid and owned channels.

Media Audience Sync

Strengthen relationships

Build loyalty that empties shelves.

Deliver always-on, personalized engagement that deepens relationships, drives repeat purchases, and protects your brand from fading loyalty in a crowded market.

Journey Orchestration