The Time for Investing in Customer Retention Is Now
For too long, companies have funneled their energy into attracting customers—chasing that all-too-elusive hockey-stick growth curve—and invested too little into keeping these new users engaged for the long haul.
These days, however, savvy brands are shifting their focus to retention.
After all, businesses succeed not by spending an ever-increasing sum of advertising dollars to reach and attract customers, but by acquiring the right audiences, understanding those users, meeting their needs, and developing the kinds of customer experiences that keep these individuals engaged over time.
Growth can only fuel companies for so long, while retention is a true signal of business health and sustainability.