Strategies to Drive Higher Retention Rates

Acquisition may get all the glory, but retention does the heavy lifting. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term success.

At Braze, we consulted top brands, consumer research, and our own data to discover the most effective retention strategies. Download the guide to learn more.

In this guide, you'll learn:

  • 7 key retention strategies that work
  • 10 winning retention campaigns
  • How to predict and troubleshoot churn
  • Strategies leading brands use to improve retention


Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.