Retail & eCommerce

Reach your customers wherever they shop.

Whether it’s in store or online, our customer engagement platform puts the marketing power behind your brand that will drive purchases and put growth in the express lane.

Contact Sales

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The Braze retail and eCommerce advantage.

Braze empowers complex consumer journeys both online and offline—allowing marketers to influence purchase decisions for new and returning customers.

47%

First time purchase rate uplift

72%

Repeat purchase rate uplift

7.9x

Uplift in purchases per user with cross-channel messaging

Propel growth

Bring all their purchase data together.

Understand your customers’ shopping preferences both on and offline. Whether users are logged in or not, Braze can enable marketers to unify data from several sources to create a holistic, single customer view.

Data Activation

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Get personal with AI

Create experiences as custom as their style.

Build the meaningful customer engagement that shoppers want, with a journey that responds to their changing needs. Sage AI by Braze™ enables precise targeting and tailored product recommendations to create hyper-personalized experiences for each shopper.

BrazeAI™

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Grow your base

Know what anonymous users have on their shopping list.

A majority of the shoppers on your site are anonymous—but that doesn’t mean you can’t tailor your marketing to them. Use browsing and behavioral data to deliver personalized messaging that nudges them towards a purchase you know they’ll like.

Anonymous Users

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Test purchase journeys

Learn what makes customers convert.

Target shoppers that leave something in their cart with personalized messages in real-time. A/B test your promotion and messaging to find the Winning Path that customers prefer—and leads to better conversion.

Testing & Experimentation

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Scale without fail

Always open for business—no matter the day.

Navigate the high stakes of the retail calendar with unmatched confidence. Braze is built to enable the speed, scalability, and reliability to deliver the messages needed to drive purchases at the most critical moments of the year—even Black Friday and Cyber Monday.

How Braze Scales

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Hear from our customers.

Hear from brands who are using Braze to find a voice that is now finding its way to customers.

"We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial."

Victoria Mitchell

Manager of CRM Channel Strategy at Pizza Hut

With Braze, we’ve been able to ensure that our customers have meaningful access to individually tailored updates on the products they order. That, in turn, makes it possible for us to provide a better, more personalized brand experience to the people who depend on us, while also significantly reducing the burden on our support team.

Jason Feldman

Global Director, Digital Communications, BEES/Anheuser Busch-InBev