video|January 29, 2021
Cross-channel messaging is a great way to engage your audience with a big sale, but long-term success in mobile depends on more than just big results from a single promotional campaign. By executing on a cross-channel strategy, retail brands can increase brand loyalty, engagement, and revenue while also building strong relationships with their customers. And isn’t that what marketing is all about?
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
