Sephora SEA Increases Augmented Reality Feature Adoption Rates By 28%

Sephora SEA, the South East Asia arm of the multinational makeup giant, fosters a culture of experimentation in order to create engaging campaigns. Check out how they drove a 28% uplift in user adoption in their AR makeup feature, as well as a 48% increase in overall traffic to the feature. Learn more: https://www.braze.com/perspectives/article/sephora-sea-case-study-ar