Video|January 29, 2021
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. Like many gym businesses, PureGym wanted to reduce member churn while also encouraging former gym members to re-join and get fit. To connect with former members using the right messages at the right time, PureGym partnered with ConsultMyApp to leverage Braze to optimize and personalize a cross-channel campaign, increasing email open rates by 69% and boosting conversions by 206%.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
