video|January 29, 2021
When a company adjusts the messaging they send to their customers depending on the current physical location of each recipient, that’s location-based personalization. This kind of personalization makes it possible to reach the members of your audience who live in a particular place or region (or range of places or regions, for that matter) without bothering the rest of your customers with messages that aren’t relevant to them.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
