Modern life is lived online, so it’s crucial for banks and financial services companies to meet their customers where they are. CIBC Director, Digital Channel Optimization and Personalization, Marianne Forrest & CIBC Consultant, Optimization and Personalization, Joseph Orsini address what success looks like and what it takes to ensure value-driven experiences for today’s users. Moderated by Braze Strategic Business Consultant (BC2) Erin Bankaitis.