video|January 29, 2021
Modern life is lived online, so it’s crucial for banks and financial services companies to meet their customers where they are. CIBC Director, Digital Channel Optimization and Personalization, Marianne Forrest & CIBC Consultant, Optimization and Personalization, Joseph Orsini address what success looks like and what it takes to ensure value-driven experiences for today’s users. Moderated by Braze Strategic Business Consultant (BC2) Erin Bankaitis.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Ferg, a product manager at Dabble, a small sports betting app in Australia, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
