video|January 29, 2021
Sometimes, the information that you need to customize your messages in the most effective possible way isn’t contained in your customer profiles. With dynamic content personalization (AKA Connected Content), you can customize the messages you send with information taken from public APIs and your brand’s own proprietary servers.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
