Bonfire Firesides with Everwash

Switching from a homegrown system to Braze transformed car-wash subscription service EverWash into a customer retention machine. In this month’s Bonfire Fireside, Nash Goudie, EverWash Digital Marketing and Comms Mgr, tells Myles Kleeger that Braze segmentation and personalization capabilities have improved results across all channels, from email to in-app messaging.