video|March 09, 2023
Switching from a homegrown system to Braze transformed car-wash subscription service EverWash into a customer retention machine. In this month’s Bonfire Fireside, Nash Goudie, EverWash Digital Marketing and Comms Mgr, tells Myles Kleeger that Braze segmentation and personalization capabilities have improved results across all channels, from email to in-app messaging.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.