Guide

Retention Strategies for Retail Brands in 2022

How can you increase retention and turn new shoppers into enthusiastic repeat customers in 2022?

Research shows that increasing customer retention rates by 5% can increase profits by 25% to 95%. For retail brands, that means that retention should be more than just a key priority—it might well be the most impactful thing you can do to help your brand meet its long-term business goals.

The Braze Retention Guide is based on best practice from top retail companies, consumer research, and our own data.

In this guide, you'll learn:

  • 7 key retention strategies that work for retail brands in 2022
  • 10 winning retention campaigns to engage shoppers
  • How to predict and troubleshoot churn
  • Strategies leading brands use to improve retention

Trusted

Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.