Retention Strategies for Retail Brands in 2022

How can you increase retention and turn new shoppers into enthusiastic repeat customers in 2022?

Research shows that increasing customer retention rates by 5% can increase profits by 25% to 95%. For retail brands, that means that retention should be more than just a key priority—it might well be the most impactful thing you can do to help your brand meet its long-term business goals.

The Braze Retention Guide is based on best practice from top retail companies, consumer research, and our own data.

In this guide, you'll learn:

  • 7 key retention strategies that work for retail brands in 2022
  • 10 winning retention campaigns to engage shoppers
  • How to predict and troubleshoot churn
  • Strategies leading brands use to improve retention


Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.