Retention Strategies for Retail Brands in 2022

How can you increase retention and turn new shoppers into enthusiastic repeat customers in 2022?

Research shows that increasing customer retention rates by 5% can increase profits by 25% to 95%. For retail brands, that means that retention should be more than just a key priority—it might well be the most impactful thing you can do to help your brand meet its long-term business goals.The Braze Retention Guide is based on best practice from top retail companies, consumer research, and our own data.