Minimum Viable Data: What You Need to Balance Personalization and Privacy

Want to deliver personalized experiences across all channels? Leverage real-time customer data that reflects each individual’s preferences and behaviors.

But as strict new data privacy laws rise and third-party cookies are phased out, brands and technical teams have to rethink how they collect, store and use data.

We’ve put together a handy guide designed to help brands focus on first-party data so they can achieve the tailored experiences that consumers expect. Plus, take a look at a real-life case study from Payomatic, a Braze customer.

Download this guide to learn:

• What first-party data is, and how brands can use it
• 3 compliant ways to achieve personalized brand experiences
• How to assemble a tech stack that complies with privacy regulations