Guide
Minimum Viable Data: What You Need to Balance Personalization and Privacy
Want to deliver personalized experiences across all channels? Leverage real-time customer data that reflects each individual’s preferences and behaviors.
But as strict new data privacy laws rise and third-party cookies are phased out, brands and technical teams have to rethink how they collect, store and use data.
We’ve put together a handy guide designed to help brands focus on first-party data so they can achieve the tailored experiences that consumers expect. Plus, take a look at a real-life case study from Payomatic, a Braze customer.
Download this guide to learn:
- What first-party data is, and how brands can use it
- 3 compliant ways to achieve personalized brand experiences
- How to assemble a tech stack that complies with privacy regulations
“Instead of collecting unnecessary third-party data, brands can now focus on first-party data, which provides better control and more up-to-date information on customer preferences, ultimately supporting more effective personalization.”
Minimum Viable Data: What You Need to Balance Personalization and Privacy
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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
