Guide

Minimum Viable Data: What You Need to Balance Personalization and Privacy


Want to deliver personalized experiences across all channels? Leverage real-time customer data that reflects each individual’s preferences and behaviors.

But as strict new data privacy laws rise and third-party cookies are phased out, brands and technical teams have to rethink how they collect, store and use data.

We’ve put together a handy guide designed to help brands focus on first-party data so they can achieve the tailored experiences that consumers expect. Plus, take a look at a real-life case study from Payomatic, a Braze customer.

Download this guide to learn:

  • What first-party data is, and how brands can use it
  • 3 compliant ways to achieve personalized brand experiences
  • How to assemble a tech stack that complies with privacy regulations

“Instead of collecting unnecessary third-party data, brands can now focus on first-party data, which provides better control and more up-to-date information on customer preferences, ultimately supporting more effective personalization.”

Minimum Viable Data: What You Need to Balance Personalization and Privacy

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Today’s top global brands are sending tens of billions of messages per month to over 5.5+ billion monthly active users (MAU) with Braze.