Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value?
At Braze, we’ve compiled a comprehensive guide to help brands to tackle a measurement strategy that goes beyond one-off metrics. Download the guide to learn what to track, what to measure, and how it can drive business growth.
In this guide, you'll learn:
- The 4 stages of measurement and what to measure in each stage
- How to identify high-value actions and optimize them
- How to transform data from customer behavior into a more relevant messaging strategy
- Key measurement steps every brand needs to take and avoid