Customer Engagement

The Evolution of Customer Engagement

From physical stores and loyalty-by-locality, to global competitive advantage, it's safe to say the evolution of customer engagement has been pivotal in shaping the relationships between brands and consumers and how they communicate. But what can we lessons or insights can we learn from the past and carry forward to future strategies?

Read on as we reflect on what customer engagement looked like in the beginning, came next, and how brands are thriving in the here and now while looking to the future!


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Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.