We’re living in a world where the number of ways for brands to communicate effectively with consumers just keeps growing. But not every method is created equally—and even the best creative can see weak results when it’s delivered in ways that don’t speak to recipients.

Understanding the channels at your disposal—from classic ones like email and push to emerging channels like OTT business messaging—and how to make the most of them to support true brand humanity and built sustainable, long-term customer/brand relationships is one of the biggest challenges facing today’s marketing growth and engagement teams. But, done right, this can be one of your marketing strategy’s greatest strengths.

Get up to speed with the latest and greatest in outreach options with our exclusive look at Channels and Messaging, including:

• A look at SMS marketing 101, from key uses cases to regulation issues to keep in mind
• An exploration of what’s possible with today’s in-app messages—and where they’re going next
• An infographic exploring how Braze uses its own intuitive email capabilities to support company culture
• And more!