The State of Customer Engagement in Retail and eCommerce

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, retail and eCommerce brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.

To help out, we assembled our State of Customer Engagement in Retail and eCommerce guide. In this industry deep-dive, we leverage insights from retail marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.