Individual customers deserve individualized experiences from the brands they engage with—but plenty of today’s consumers aren’t seeing the promise of personalization pay off for them. The tools and tactics needed to make it happen are out there, but finding ways to use use them effectively takes thought and care

To drive more consistent personalized experiences for their users, marketers need to ensure they have the strategy and tools required to consistently serve up responsive, tailored experiences. In this guide, we’ll explore why personalization is so impactful, the different types of personalization, and the tools that brands can use to bring it to life consistently.