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Guide

Lifecycle Best Practices: 33 Campaigns to Drive Customer Engagement

To successfully engage your audience across the different stages of the customer engagement lifecycle, you need to know what great lifecycle marketing campaigns look like and how to make them work for you. Get the marketing strategies you need for each stage of the customer funnel.

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Webinar

Webinar: The Humanity Difference

Forrester’s Dipanjan Chatterjee is our guest, exploring the findings of the Braze Brand Humanity Index. Then, a special announcement and some actionable takeaways for how your tech can help you achieve Brand Humanity. All with the customer engagement data to back it up!

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Report

How Human is Your Brand?

A commissioned study with precedent-setting results, conducted by Forrester Consulting on behalf of Braze

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Report

Human Communication Increases Campaign Conversion Rates by 900%.

We looked at how Braze tools that help drive whether brands are perceived as human can make a business impact. The results? Massive.

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Report

2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Gartner evaluated the mobile marketing landscape for the first time. Learn why Braze (formerly Appboy) was named a Leader, and was placed highest for ability to execute out of 15 mobile marketing companies.

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Webinar

Watch On-Demand: Insights on teams, tech, and data around the human factor.

On October 4th, 2018, we hosted a great lineup of leaders from top brands—Deloitte Digital, Forrester Research, ABC News, TD Bank, Overstock, Grubhub, and more—who collectively shared insights and best practices on aligning teams, tech, and data around the human factor.

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Guide

The Power Behind the Message: The Nuts and Bolts of Effective Personalization

To support effective customer engagement, you need to understand the different types of personalization, identify which ones fit your specific needs, and determine what it takes to execute on those specific personalized experiences. Here's how to do it.

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Guide

Email Marketing Guide

To get the full benefit of email in a cross-channel world, you need to stay up to speed on what’s possible—and what’s changing.

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Guide

Cross-Channel Onboarding Guide

First-Impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

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Webinar

Technology Briefing: An Evolution, Not a Revolution

Tech giants like Apple and Google hold events in the spring and fall to showcase their newest product updates, shining a light on the future of mobile. Learn more about the top innovations and trends and what they mean for your team.

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Report

#Braintrust: Braze on Data & AI

What was once fodder for sci-fi movies is now a crucial element for any business: Data and AI. See how, when used correctly, these powerful tools can propel your business forward.

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Report

#NoFilter: Braze on Security

Customer data privacy regulations and business security practices are literally the talk of 2018. In #NoFilter, our experts are exploring it all.

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FAQ

17 Things You Need to Know About GDPR

On May 25th, the EU’s GDPR was officially enforced. Find out the important facts and stats about this data regulation!  Plus, hear how Braze prepped for the big day.

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Report

How Cross-Channel Messaging Drives Engagement

Messaging matters—but cross-channel messaging really moves the needle. Get the full scoop on what cross-channel can mean for engagement.

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Map

Mapping Compliance

With GDPR enforcement around the corner, data privacy and security is top-of-mind for marketers. This interactive world map will help you understand some of the most prominent data privacy regulations around the globe and where they apply. Explore our world map of security and marketing regulations.

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Webinar

GDPR Beyond Borders: Watch Live

Watch GDPR Beyond Borders to get the insights you need to join #TeamCompliant from a curated panel of lawyers, technologists, marketing experts, and more.

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Webinar

Android Oreo, iOS 11, and the Changing Marketing Landscape

Dig into the latest and greatest in mobile trends, from location tracking to customer messaging updates, with Braze’s Jena Donlin.

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Webinar

The Next Battleground for Customer Engagement

Explore the first-ever assessment of the mobile engagement automation space and today’s new growth blueprint with Forrester Analyst Julie Ask.

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Guide

List of Lists

You love lists. We love lists. So we decided to list our favorite customer engagement listicles. Count ‘em up!

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Guide

Push Notification Guide

Push is known for being short and sweet—but a new breed of push is changing the game. Get the scoop.

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Guide

Web Messaging Guide

Finally, a way to speak directly to your web visitors. Make sure you’re up to speed on web messaging.

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Guide

Mobile Marketing FAQs

Whether you’re new to mobile, or just want a refresher, we’ve got answers to all your need-to-know mobile marketing Qs.

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Guide

In-App Messaging: Engagement That Pops

Get your must-know questions on in-app messages answered—what they are, how they work, and how to use them right.

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