The Emotional Moments that Drive Customer Engagement

Published on January 16, 2020/Last edited on January 16, 2020/1 min read

A calendar with icons representing a birthday cake, champagne bottle, diamond ring, and a turkey. The background features a gradient from orange to pink.

AUTHOR

The image features the word "braze" in a stylized white font on a black circular background.

Team Braze

Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the key emotional moments that matter to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.

An infographic titled "Go Beyond the Calendar" outlining steps for giving, gathering, goal-setting, and treating oneself, with illustrations and brief descriptions for each category. The design features colorful icons and a structured layout for easy reading.

Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full Moments that Matter guide!