braze

The Emotional Moments that Drive Customer Engagement

Published on January 16, 2020/Last edited on January 16, 2020/1 min read

The Emotional Moments that Drive Customer Engagement
AUTHOR
Team Braze

Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the key emotional moments that matter to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.

image

Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full Moments that Matter guide!

Related Content

View the Blog
Agentic AI in marketing: From static journeys to autonomous optimization
Blog6 min read

Agentic AI in marketing: From static journeys to autonomous optimization

Team Braze
August 08, 2025
AI agents in marketing: What they are and how they power smarter journeys
Blog9 min read

AI agents in marketing: What they are and how they power smarter journeys

Team Braze
August 06, 2025
What is AI decisioning? A marketer’s guide to predictive campaign logic
Blog8 min read

What is AI decisioning? A marketer’s guide to predictive campaign logic

Team Braze
August 05, 2025

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.