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Brand Humanity
The Emotional Moments that Drive Customer Engagement
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Consumers are primed for marketing outreach in the run-up to major events like Christmas or the World Cup. But marketers can see this sort of strong engagement outside of peak times by embracing true, year-round lifecycle marketing based around the key emotional moments that matter to each individual customer. From birthdays and weddings to the back to school and post-New Year’s periods, every day brings with it potential engagement opportunities as big as any holiday.
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Interested in learning more about how to make the most of the emotional moments that matter to your customers throughout the year? Get the full Moments that Matter guide!
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Team Braze
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