Braze Alloys

The Six Pillars of Braze Alloys: Channel Extensions

Mary Kearl By Mary Kearl Dec 17, 2019

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Channel Extension partners.

Communicating with customers via a single channel, such as email, push, or in-app messaging, only has the potential to increase engagement by 179% compared to conducting no outreach at all. When brands are able to offer true cross-channel messaging, engagement rates jump up by as much as 844%, compared to companies that conduct no outreach, according to our analysis of worldwide customer data from over 300 million individuals.

It makes sense that going from doing nothing to doing something can have a huge impact.

But what can brands that already facilitate interactive conversations across channels do to keep optimizing?

Once the big picture strategy is in place—figuring out which channels to use and getting up and running—the rest is all about finding ways to increase engagement, putting best practices into place within each channel, fine-tuning, improving deliverability, integrating rewards, and more.

Behind the Scenes: Making the Most of Each Channel

Channel extension is a key offering we built into our customer engagement ecosystem Alloys, a partnership between Braze and allied companies aligned with the same mission to forge human connections between consumers and the brands they love through relevant and memorable experiences. Together with strong partners, we amplify the value of your ecosystem:

  • Email Deliverability Technologies, like 250ok and ReturnPath
  • Email Template Platforms, like Stensul and Mail Bakery
  • Localization Solutions, like Transifex
  • Workflow Automation Technologies, like Zapier
  • Loyalty Programs, like Talon.One and Voucherify

Channel Extension Spotlight: Localization Solutions via Transifex

“Global marketing teams require global marketing solutions, and localization is one of the biggest challenges they have to face,” said Scott Dzialo, Director of Customer Success, Enterprise and Strategic Accounts at Braze. “While it's difficult enough building the perfect messaging flows for your various personas, adding in the nuances of language differences to your copy can feel overwhelming. Transifex allows Braze customers to quickly and easily pull in the exact right copy for the exact right market, taking out some of the pain of localizing all of your messages to your global user base.”

To learn more about how Braze and Transifex can support brilliant, globalized customer experiences, check out the Transifex section of the Braze Alloys partnership hub.

Next Steps

Innovative use of native channels means leveraging specialized channel enhancements that are relevant to your business, save your team time, push strategy forward, and more. Instead of looking for yet another siloed engagement technology, now is the time to find one that allows your brand to customize the capabilities your team needs today. One that will have the vision to keep meeting your needs as they shift tomorrow, the next day, and beyond.

To learn more about the ecosystem we’ve developed with our trusted partners, visit the Alloys hub.

Mary Kearl

Mary Kearl

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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