Braze Announcements

Navigating Global Engagement with Tools that Build Confidence

By Elijah Stevens May 29, 2024

With digital marketing complexity at an all-time high, marketers are seeking solutions that can handle the dynamic, global challenge to scale customer engagement with security and confidence. When it comes to selecting a customer engagement platform, marketers aren’t just choosing a technology. They’re choosing a partner who needs to be fully invested in their success, building trust and brand equity with every interaction.

Braze takes this responsibility seriously, offering a suite of features that enhance scalability, fortify security, and ensure a confident user experience. Our platform is designed to empower marketers to not only meet, but exceed, the expectations of a diverse and demanding global audience. By focusing on secure, scalable, and intuitive tools, Braze supports brands in delivering personalized and relevant messages across any market at a time when trust and performance go hand in hand.

Improving our platform’s scalability, security and experience

To help marketers engage their customers at all the right moments, Braze is introducing a collection of features designed to enhance the scalability, security, and experience of our platform. These features enable:

Sophistication at a global scale, for any and every moment

For modern brands, scaling to engage global audiences isn't just the norm—it's essential. With Braze, brands can reliably scale from everyday marketing to major events and new markets. Last year alone, we triggered over 2.6 trillion messages and other Canvas actions to over 6 billion monthly active users worldwide (as of January 31, 2024). This year, we are building new tools to further support marketers as they grow globally.

As one example, our new Multi-Language Composition feature simplifies workflows for building customer journeys and brand equity across regions. This feature enhances our platform's ability to deliver personalized, culturally relevant messages across diverse regions at scale.

    Secure, privacy-first capabilities

    Safeguarding your customer’s data across your marketing ecosystems requires robust security and sophisticated user management. It's crucial to utilize user access controls to ensure a secure and trustworthy environment for distributed teams, centers of excellence, decentralized models, and customers simultaneously.

    At Braze, that means maintaining standards in data privacy and cybersecurity practices, as demonstrated by our SOC II and ISO 27001 certifications, as well as feature updates that enable more secure workstreams for our customers.

    We are always building to enhance marketers’ security, launching new features that keep Braze marketers at the forefront of secure engagement. New features we’re launching include:

    • Roles, which introduces a simplified and de-risked permissions structure to enhance security controls for admins setting up Braze users.
    • Just-in-time Provisioning streamlines the setup for new team members and enhances security by ensuring timely access control and reducing the risk of unauthorized access.
    • PII Custom Attributes enhance data privacy and governance controls by preventing unauthorized access to your brand’s customized sensitive information.
    • Data Deletion preferences boost data protection and privacy by anonymizing personally identifiable information (PII) in customer events and messages based on end-user consent.
    • Additionally, CDI Segments reduce risk without sacrificing personalization by securely using a zero-copy data approach to pull directly from your data warehouse to target specific demographics. This feature enhances data warehouse access for marketers, enabling them to swiftly construct detailed audience segments while minimizing overhead and operational costs.

    Confident User Experience

    Braze is committed to building a better user experience, with features that allow for detailed planning, seamless team collaboration, and refined execution. With this release, we’re creating additional features to help marketers eliminate rework and make proactive quality assurance simple before launching a campaign—at a time when a single customer interaction can make or break retention.

    Our newest feature to help marketers achieve this is Preview User Paths, which enable marketers to more meticulously test complex multi-stage journeys before running them, allowing for adjustments and team input at every step.

      Without access to trustworthy engagement software, brands can suffer from limited global reach, stagnant customer experiences, operational inefficiency, and eroded customer loyalty. Features like the ones we’re launching today help brands address these challenges. By blending advanced security and workflow capabilities with user-friendly tools, Braze empowers teams to confidently craft campaigns that meet marketing needs seamlessly and at scale.

      Key takeaway

      As marketers navigate the complexities of global engagement, confidence remains cornerstones of effective customer relationships. Braze continuously strengthens customer trust by providing tools designed to ensure that every interaction is secure and personal—because when confidence scales, so does your impact.

      Interested in learning more about the Braze platform and how it can help brands build more trust, confidence, and brand equity with every interaction? Check out our How it Works page for more information.

      Elijah Stevens

      Elijah Stevens is a Product Marketing Manager at Braze.

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