LTR 2019

LTR 2019: The Braze Platform—Listen, Understand, Act

By Madison Gardner Oct 23 2019

Since its founding, Braze has focused on using technology to humanize connections between brands and customers. From new features to tools designed to support stronger customer engagement strategies, get a sneak peek at what’s in store in the months to come.

What you’ll learn from this session:

  • An overview of the Listen, Understand, and Act framework
  • Case studies of successful campaigns from brands like Burger King and DraftKings
  • A sneak peek of upcoming Braze features and capabilities

A New Framework for Engagement

Consumer technology has changed a lot since Braze was founded in 2011—RIP to the $.99 app—and consumers’ needs have evolved even further. At Braze, we’ve made sure that’s what possible stays ahead of what’s expected, especially as privacy laws, platforms, and tastes change. Through sending hundreds of billions of messages, plus research and testing, we’ve discovered three things a brand needs to do in order to meaningfully communicate with its customers: Listen, Understand, and Act.

Braze CTO and Cofounder Jon Hyman and VP of Product Kevin Wang discussed how to actually listen to your customers, understand their context in the moment, and craft valuable communication based on your findings. They shared recent and innovative solutions for challenges in the areas of data management, insight generation, and cross-channel execution—plus gave insight into what’s next for the Braze platform and customer engagement as a whole.

Get to the Next Level of Customer Engagement

Learn how to arm your business with the right tools and insights to craft a brilliant customer engagement strategy by visiting the LTR content roundup.

Madison Gardner

Madison is the Senior Writer at Braze. When she’s not writing case studies or discussing retention strategy, you can find her food crawling her way through every major city.

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