Forge 2023

Forge 2023 Now Streaming On Demand

Team Braze By Team Braze Nov 6, 2023

Thank you to everyone who joined us in person and virtually at Forge 2023, our premier annual customer engagement gathering, as we explored what happens when technology goes right, shared best practices for customer engagement, and discussed best-in-breed tools that are helping brands achieve success.

Couldn’t participate this year, want to catch a session you missed, or looking to revisit a presentation you enjoyed? Select content from this year’s conference is now available to stream on demand and we’ll be adding even more recordings to our Forge 2023 content hub through mid- November, so check back

Top 10 Forge 2023 Highlights You Won’t Want to Miss

Check out some of our most popular and insightful sessions from this year’s conference.

1. Building a Winning Customer Engagement Program

The NBA and Fanduel shed light on how they worked to envision and build out customer engagement programs that have driven better business and customer outcomes through real-time interactions with users, robust analytics, and ongoing experimentation.

2. Marketing Brands with Authenticity and Emotion

Marketing just keeps getting noisier—from email and SMS to TV, in-app, push, every day and across every device consumers swipe, mute, delete, and ignore. Omar Johnson, the former CMO of Beats by Dre, shares his creative process and how to make campaigns resonate in an authentic and emotional way.

3. Integrating AI into Customer Engagement

Over the last year, major innovations in generative AI have sparked an unprecedented wave of media coverage and interest from executives, investors, analysts, and the general public—and marketing organizations want a piece of the action. In this session, SMEs from Wyze, Turbotax/Intuit, and Braze reflect on the rise of modern AI—especially generative AI—means for the future of customer engagement, what marketers should think about when it comes to leveraging this technology, and what our speakers are doing to ensure that their organizations are poised to take full advantage of AI’s potential.

4. Shaping a Customer-First Journey

Meenakshi Nagarajan, Chief Digital Officer at Panera Bread, explores how the brand uses data to shape their customer-centric digital journey, while highlighting impactful strategies for turning casual fans into loyal subscribers and sharing insights into what she's learned from overseeing their approach to digital commerce, loyalty programs, and customer engagement.

5. Making the Most of Data-Driven Lifecycles

Finding ways to harness data to inform, enrich, and empower customer engagement has become a central focus of advanced marketing teams. Leaders from KFC and Pizza Hut Trinidad and Tobago, Activision Blizzard, Ibotta, and Braze explore the role that data can play in supporting modern, best-in-class lifecycle marketing, with effective personalization, targeting, testing, and more.

6. The Key to Smart Customer Engagement Processes

Alongside the right tools, teams, and strategies, the right processes enable brands to deliver more successful outcomes. In this session, hear from some of the industry’s brightest—leaders from Etsy, La Presse, and KFC—about the ways they've built, maintained, and iterated on their processes to drive additional value, empower cross-functional collaboration, support creativity and innovation, and streamline workflows.

7. Inspiration to Power Growth

Ashley Travis, Sr. Director, Digital Experience & Product Growth, KFC Global, sits down with Erin Bankaitis, Lead Strategic Business Consultant, Braze, to discuss how how the Braze Inspiration Guide (BIG) helps brands develop a best-in-class customer engagement program.

8. Creating Community with Customer Engagement

Marketing leaders from two global communities, Grindr and Meetup, share the ways customer engagement can foster effective community building across digital platforms.

9. Achieving 360° Customer Experiences

Creating cohesive, cross-channel brand experiences that meet each individual where they are is key to engaging users effectively, and the team at e.l.f. Cosmetics, Inc. is here to share insights on how to do just that.

10. How to Grow a Marketing Career in a Challenging Landscape

The influx of new data, the emergence of new digital platforms and channels, and continually changing consumer expectations has create a whole new marketing landscape. It’s opened up new careers and created new roles, but also new challenges. In this session, we hear from three customer engagement experts from Hungryroot, Lifesum, and Talkspace about what’s needed to succeed in today’s challenging, fast-moving customer engagement space

Check Out the Forge 2023 On Demand Content Hub

Be sure to stream our keynote session “When Technology Goes Right” from Braze CEO and Cofounder Bill Magnuson and our Braze product showcase from Braze CTO and Cofounder Jon Hyman along with other impactful sessions that will help your brand deliver the kinds of brilliant experiences that drive better business outcomes and keep customers coming back for more.

Ready to experience Forge 2023? Watch now!

Team Braze

Team Braze

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