Collision 2021: Keep Up With Your Customers or Get Left Behind
To say the customer engagement landscape is always changing would be an understatement. Between rising customer expectations, evolving technologies, and massive acceleration driven by the COVID-19 pandemic, even the most digitally-focused brands can find themselves struggling to keep up.
Always focused on staying ahead of the curve, Collision Conference—one of the world’s biggest tech conferences—brings together technology thought leaders and industry-shaping brands every year. On April 20–22, almost 40,000 attendees attended the online conference to hear from more than 1,200 legacy and tech startups, as well as leading VCs, researchers, athletes, musicians, founders, and titans of industry. Among those speakers was Braze CEO Bill Magnuson, who discussed how companies can better leverage the data they already have.
"As individuals change, so do the brands,” said Magnuson. “And just as it was on the way in, there will be winners and losers on the way out. Your customers’ changing behavior around your brand will point the way."
To learn more about the current state of customer engagement and what it means for the future of marketing, check out the 2021 Global Customer Engagement Review.