August 2024 Bonfire Marketer of the Month: Intuit’s Joshua Smith

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

This month, we’re recognizing Joshua Smith, Group Marketing Manager - CRM Operations at Intuit Consumer Group. TurboTax, a product of Intuit, is the nation's leading tax preparation software, dedicated to delivering a suite of full service, assisted and DIY tax experiences so individuals and small businesses can navigate their tax filing with ease and confidence. We spoke with Joshua about his career path, his team at Intuit TurboTax, and using Braze. Let’s dive in!

Tell us a little bit about yourself and how you found your current job.

I am currently the manager of the CRM operations team at Intuit within the Consumer Group, where we oversee the deployment of messages for the TurboTax brand. Interestingly, this is my second stint at Intuit, making me one of many employees who returned to the company. My career has also spanned higher education, consulting for nonprofits, and the gaming industry, where I've held roles in marketing, analytics, project/change management, and operations.

What is your favorite part of your job?

By far, my favorite part of my job is the people. First and foremost, the team I work with every day. They are extremely talented, dedicated, and amazing individuals. It's fun and exciting to watch and help them learn and grow, and it's fulfilling to learn so much from them every day. We work well as a team and drive incredible results—it's a privilege to be a part of that.

How long have you been using Braze and at how many companies?

I’ve been using Braze since returning to Intuit in January 2021, having worked with various platforms across different companies and industries. During my time at Intuit, I have seen both our team and Braze grow tremendously.

Walk us through who from your team uses Braze on a day-to-day basis.

My team is responsible for ensuring all of our customer messages are sent out. So, we all use Braze daily. We create, deploy, monitor, and analyze our campaigns and journeys from thethe platform every day.

What has your experience been like working with the Braze team and community so far?

Working with the Braze community and team has been one of the best experiences with the platform. The energy the Braze team brings to each problem has fueled our thinking, and the community has been an inspiration with their solutions and approaches to shared challenges.

Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the Braze Bonfire Community.