Forge 2023

All About Forge 2023: What to Expect

Team Braze By Team Braze Sep 26, 2023

The countdown to the customer engagement event of the year—Forge 2023—is on! Every fall, Braze brings together the world's leading marketing, growth, and engagement professionals, among many others, to explore key trends, discuss challenges and opportunities for customer engagement, and take away actionable learnings that can help them take their programs to the next level. To give you a better understanding of what Forge is and what it can do to support your brand's customer engagement success, here's a look at everything you need to know about our 2023 conference.

When and Where Is Forge 2023 Being Hosted?

Registrants have the option of attending Forge 2023 in person in New York City or viewing Forge Digital, a virtual version of the event. The two-day conference in-person version of the conference will take place over the course of Monday, October 16 and Tuesday, October 17, 2023, while the two-hour Forge Digital event will be held on Wednesday, October 18.

What’s on the Agenda?

In addition to can’t-miss keynotes from Braze Cofounder and CEO Bill Magnuson and Braze Cofounder and CTO Jon Hyman, this year’s Forge will dig deep into all things customer engagement, providing a curated collection of in-depth presentation, lively panels, invite-only workshops, training and certification opportunities, and in-person networking.

This Year’s Featured Speakers and Sessions

Since 2015, Braze has hosted the premier annual customer engagement conference of the year, attracting noteworthy presenters and attendees from across industries, including category leaders like Etsy, Disney, Meta, and Yum! Brands.

This year, audiences have the chance to learn from yet another all-star lineup of speakers. Here’s a first look at some of the incredible content our experts and partners have prepared for you for Forge 2023, as we dive into the theme of the year—”When Technology Goes Right.”

Fanduel and NBA: “Building a Winning Customer Engagement Program From the Ground Up”

Customer engagement programs are table-stakes for marketers, but knowing how to get started—and how to keep optimizing your efforts—can be challenging.

Whether you’re at the beginning of your company’s journey or looking to improve upon the customer engagement strategies your organization already has in place, online gambling and fantasy sports company FanDuel’s VP of Marketing Technology and Operations, Matthew Donovan, and Melissa Worthington, Senior Director, CRM Lifecycle Team Leader - Digital at the National Basketball Association (NBA) are here with expert advice on how to envision, plan, and build out a customer engagement program. In this presentation they’ll share how their teams created a strategy capable of driving real-time engagement with users and supporting in-the-moment analytics, ongoing experimentation, and better business and customer outcomes.

Second Dinner and Equinox: “The Content Card Difference: Deepening Personalization and Reducing Long-Term Technical Needs”

Considering adding Content Cards to your brand’s messaging mix? This powerhouse messaging channel offers a seamless, flexible way to get in touch with your customers inside of your product experience. In this session, we’ll get a deep dive into all things Content Cards, the secret weapon marketers use to add important information and updates right inside their brands’ apps and websites, all with minimal engineering support required.

Content Card SMEs at leading fitness brand Equinox, Juliana Lam, Manager of Analytics, and boutique gaming studio Second Dinner, Aland Failde, SVP of Marketing, share how they’ve used this key tool to build community, provide a better user experience, deliver more effective marketing personalization, and drive better customer outcomes.

VSCO, LTK, and Stash: “How Marketers and Technical Teams Can Work Together Better”

Given the rapid rise of digital adoption and acceleration we’ve witnessed across industries over the last few years, the line between online channels and the overall customer experience is blurring. As a result, the delineation between the once distinct—and often siloed—worlds of product and marketing is also quickly disappearing.

Unlocking success in today’s increasingly complex customer engagement landscape requires effective collaboration among marketers and technical teams.

Customer engagement experts—including investing app Stash’s marketing operations lead Mallory Evron, Steve Rigby, Braze SME and Front Engineer for shopping platform LTK, and Nisha Mehta, Senior Manager, Lifecycle Marketing at photography platform VSCO—share their firsthand experience in forging strong partnerships between marketing and technical stakeholders and offer up best practices for strengthening these key relationships.

Join the Can’t-Miss Customer Engagement Conference of the Year

Register for Forge 2023 today, and get ready to discover the latest best practices and tools that are helping brands get customer engagement right.

Team Braze

Team Braze

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