FORGE 2020: Value-Driven Experiences

Modern life is lived online, so it’s crucial for banks and financial services companies to meet their customers where they are. CIBC Director, Digital Channel Optimization and Personalization, Marianne Forrest & CIBC Consultant, Optimization and Personalization, Joseph Orsini address what success looks like and what it takes to ensure value-driven experiences for today’s users. Moderated by Braze Strategic Business Consultant (BC2) Erin Bankaitis.