What happens when you combine that meticulous approach to channel expansion with the growing need to support increasingly rich, eye-catching messaging experiences? You get Braze native Multimedia Messaging Service (MMS), which we began supporting earlier this year. Let’s take a behind-the-scenes look at this key new channel and how the product and engineering organization worked to make it a reality for our customers.
Earlier this year, Braze announced the launch of Predictive Churn, the first feature in our new Predictive Suite. This collection of predictive analytics tools is intended to make it easier for brands to understand and proactively identify trends and insights about their audience. Learn about one of the challenges we faced in making Predictive Churn function effectively: Data leakage.
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.