At its core, Braze support for Snowflake Data Sharing is designed to allow brands to leverage Braze and Snowflake in tandem to better understand what’s happening with their messaging campaigns and their customer relationship and to take effective action with the Braze platform. But how was it built?
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.