Here’s what we’ve posted about Building Braze

building braze

The Ins and Outs of Building Braze Native MMS

What happens when you combine that meticulous approach to channel expansion with the growing need to support increasingly rich, eye-catching messaging experiences? You get Braze native Multimedia Messaging Service (MMS), which we began supporting earlier this year. Let’s take a behind-the-scenes look at this key new channel and how the product and engineering organization worked to make it a reality for our customers.

Building Braze

How Braze Overcame Data Leakage to Build Predictive Churn

Earlier this year, Braze announced the launch of Predictive Churn, the first feature in our new Predictive Suite. This collection of predictive analytics tools is intended to make it easier for brands to understand and proactively identify trends and insights about their audience. Learn about one of the challenges we faced in making Predictive Churn function effectively: Data leakage.

building braze

How Braze Tests Product Design at Scale with Maze

Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.

building braze

How Braze Engineering Adapted to the COVID-19 Era

Working remotely these past three months has caused some notable changes for our teams. Here are a few different areas we've adapted in response to our new work-from-home reality.

building braze

Writing ESLint Rules for Fun and Profit (or 5 Easy Steps to Improve Your Development Experience Today!)

Every developer’s toolkit needs a good linter. Check out what Sean Laude, Senior Software Engineer, has to say about ESLint and how we utilize it at Braze.

building braze

Turning the Page: How Braze Transformed Our Process for Handling Pages

At Braze, we’ve been working over the last year to execute major changes in the way we handle pages. Check out what Brian Wheeler, VP of Product Engineering at Braze, has to say about our approach and how we did it.