The world is more connected than ever before—but as marketing, growth, and engagement teams go global, clear communication remains just as much of a struggle. This year’s Long-Term Relationships (LTR) conference dove into the challenges and opportunities international brands face in connection with the rise of “always on” technology. It’s all about the culture of communication.

What you’ll learn from this session:

• Why collaboration and a cross-functional focus are integral to growth
• How to align all teams across the same goals
• The pitfalls of silos—and how to overcome them

How to Break Down Silos and Bring Together Teams Across Geographical and Cultural Boundaries

The only way to grow is by being collaborative and cross-functional. Everyone in the company should be working towards the same goal, but often times, we don’t know what is happening down the hall. As teams grow, challenges grow, and a focus on how internal teams work together becomes even more important.

At this year’s LTR, experts from Adevinta, Blinkist, Glovo, and Delivery Hero discussed how to build and manage global teams. Effective CRM strategy not only requires marketing resources but help from engineering as well. It’s tough but crucial to break down internal barriers for clear communication and effective data sharing.

Make Connections That Matter

Getting it right isn’t easy, but it’s necessary to fully utilize and support a brand’s greatest resource—their employees. Learn more about bridging the gap to create meaningful customer engagement campaigns from the experts at this year’s LTR.