Simon's delivers a flexible, robust data environment that leverages leading-edge data technology. Simon sits on top of our customers’ data warehouses and further ingests real-time and third-party data to generate a robust data asset that is operationalized for use in downstream orchestration tools.Upon ingesting data, Simon Data enables simple point-and-click audience creation leveraging any and all customer data available to client partners. This allows marketers to take full advantage of their company’s first-party data without relying on technical resources.

By providing a marketer-friendly data asset upstream of Braze, Simon can ensure that our client’s Braze instance is populated with rich customer data to enable revenue-driving customer experiences. With Simon’s user-friendly segmentation tool, marketers can create data-rich audiences in Simon and then send them to Braze for use in their cross-channel campaigns. Additionally, clients who use Braze with Simon will have their Braze customer profiles maintained with complete and up-to-date data.