Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS and ads, without relying on your IT team.

The Fresh Relevance personalization platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our users apart from their competitors.

Braze’s integration with Fresh Relevance helps marketers create personalized email campaigns that boost conversions and build deeper connections. Emails are personalized using Fresh Relevance and sent through Braze, keeping the sender reputation and deliverability protected. Set up is simple and just a matter of entering the ESP account credentials into Fresh Relevance.