Alloys Technology Partners

What is Census?

Census is a data activation platform that connects cloud data warehouses like Snowflake and BigQuery to Braze. Marketing teams can unlock the power of their first-party data to build dynamic audience segments, sync customer attributes to personalize campaigns, and keep all their data in Braze up-to-date. It’s easier than ever to take action with trusted, actionable data — no CSV uploads or engineering favors required!

Census's website

How we work together

Dynamic Audiences

Census Audience Hub helps marketers activate, explore, and manage audiences directly on the warehouse with a point-and-click visual builder. Create hyper-targeted audiences with governed data, then send them to Braze in 1 click.

360º Customer Profiles

Unify siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers. Census works on top of your existing source of truth, so you have all of your data in one place.

Marketing Personalization

Send the right message to the right person every time, all the time. Trigger campaigns based on website behavior, deliver targeted ads to high propensity customers, and automatically educate and nurture low-intent users.

Braze Documentation

Data & Analytics

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