Urban Outfitters Increases Opens 100% with Braze AI

"Our goal is to provide better experiences for our audience in this competitive landscape. Our data enriched in Braze’s mobile messaging and testing platform has helped with this goal."

Andrew Rauch, Sr. Director, Global Digital Marketing

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Success across campaigns

146%

increase in average revenue per recipient from one campaign.

Urban Outfitters uses location insights to bridge the gap between real-world experiences and behaviors online. In this case, their targeting generated more party dress sales.

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Success across campaigns

75%

increase in purchases within one day of launch.

The Urban Outfitters team is testing their way to success. In one case, Braze revealed an audience that was much more interested in purchasing dresses.

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Success across campaigns

100%

increase in message open rates in a cross-channel campaign.

Urban Outfitters uses our Intelligence Suite to determine optimal send times. This helps their customers stay informed of final-day sales and just-in exclusives across channels.

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Success across campaigns

94%

increase in user activity during a re-engagement campaign.

Timing is everything. Urban Outfitters uses Braze to engage inactive customers with thoughtful, well-timed messages across channels. And 94% are back like they never left.

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