Sonder helps employers get ahead and stay ahead of their workforce health and safety challenges and prove the impact of their wellbeing initiatives to executive and board level decision makers. Business leaders use the platform’s anonymous data and insights to proactively identify, act on, and prevent (often hidden) workplace health, safety, and wellbeing risks and costs before they escalate.
Choosing the Right Platform
For Sonder, member engagement isn’t just a metric, it’s a bridge that unlocks the full potential of personalized care. Far from a passive transaction, member experiences should be an active partnership with valuable journeys for both their customers and their customers’ employees. They look to bridge the hidden gaps through a cohesive experience that solves the challenges people face—and realized their customer engagement platform was getting in the way.
When choosing Braze, Sonder’s main goal was to find technology that can provide data-driven insights to proactively impact their members’ experiences. According to Sonder, a customer engagement platform should be a dynamic ecosystem where aggregated data from engaged users transforms into actionable insights. By using a rich data tapestry, Sonder empowers their members to make informed decisions about their workforce’s specific needs, leading to improvements in health, safety, and overall well-being.
Additionally, Sonder wanted to enhance the member experience by delivering campaigns based on their channel preferences, much like a personalized concierge service. Previously, they were using different systems for different channels, which led to disjointed experiences. Now, with Braze, they can automate customized messaging, which reduces manual effort and lets them leverage data faster.
Creating a Geo-Targeted Safety Campaign
Sonder’s product is designed to keep track of alerts throughout the nation. They use real-time feeds from the local news and weather bureau to provide up-to-date information. In Australia, protocols are developed by local governments, and they use this information to inform their own content. For example, going to the beach is a primary pastime in the eastern seaboard of Australia, but the waters can be quite rough with rips and other dangers. The app also includes features like a built-in emergency button, which can be used to send a first-responder the user’s location if needed.
For one of their first campaigns, they looked to use location-based push notifications to increase member safety when visiting Australian beaches. To help inform users of water safety protocols, Sonder used geofencing to trigger push notifications to deliver crucial, personalized safety alerts when they entered a high-risk area. The push notifications contained local safety protocols, current beach conditions, and essential emergency contacts. These alerts ensured users received vital information exactly when they needed it the most.
The team also created bespoke content designed to educate our members with useful water safety tips and emergency contacts, which they believe can help prevent accidents and save lives. They created the content in their content management system (CMS), then used Braze Catalogs to implement member personalization and customization.
Overall, the campaign was designed to leverage the power of geolocation and personalization to provide their members with relevant and engaging content that can help them stay safe while enjoying the beach.